We're not your typical media buying firm. We specialize in buying and placement.
It is because of this specialization that we can truly partner with our clients and represent their best interests. We know how to negotiate and use buying power to our advantage. We have the experience to hold media outlets accountable. We have the vision to create plans that evolve and unfold as the campaign progresses. Researching, negotiating, executing. It's what we do best.
We are a partner in your success.
With our strategic media research, planning, and placement services we create synergistic, innovative mixed media marketing campaigns that meet the goals and objectives of our client-partners. Although we don't offer creative services, we have a great track record of working with many local and national creative houses. We can assure you a smooth transition as we will respect any current agency or media relationships. Target Media and your creative agency of choice will collaborate in your best interest. Our success is your success.
Caring for each individual client-partner means that we take a fresh approach to each plan regardless of industry, market, and budget. Plans are customized to your specific goals and objectives. Integrated campaigns may focus on one specific media outlet that incorporates a combination of commercials, online and community components; or it may include multiple touchpoints composed of traditional (TV, radio, print), digital media (web advertising, banners, mobile, PPC, social) and out-of-home (outdoor, direct mail, grassroots). Our approach is to use research and comprehensive reporting to find the most effective media mix while keeping an eye on your bottom line.
With the evolution of digital marketing channels, Target Media goes beyond other ad agencies to understand the interplay between traditional and online media consumption, so that you engage your target customers and maintain sustainable growth. The way that businesses utilize the online space is constantly changing to be not only a business-to-consumer, but also a business-to-business model. Target Media will help you navigate this changing landscape to identify the digital tools that will best compliment and/or lead your advertising campaign.
Contact us today to schedule your Media Analysis.