Culture First Marketing

Casa Media – Where Multicultural Voices Build Brand Power

CASA is the multicultural strategy arm of Target Media and a proudly minority-owned agency committed to elevating culture-driven marketing.

We help brands build meaningful, measurable connections with today’s most influential audiences—including Latino, Black, AAPI, Indigenous, and LGBTQ+ communities—by blending cultural fluency with cutting-edge media execution.

Our team delivers inclusive campaigns that reflect identity, heritage, and modern consumer behavior—at scale and with authenticity. With deep community roots and enterprise-grade media infrastructure, CASA transforms culture into competitive advantage.

WHAT WE OFFER

In today’s media landscape, brands need more than media plans; they need cultural intelligence. CASA delivers:

  • Multicultural Media Buying & Strategy
    Display • CTV/OTT • Paid Social • Mobile • Audio • Print • Programmatic • Retail Media • OOH
  • In-Culture Creative & Content Development
    Storytelling, branded series, influencer-led activations, and localization strategies
  • Community-Driven Influencer & Talent Partnerships
    From micro-creators to nationally recognized voices—rooted in trust and authenticity
  • Audience Intelligence & Targeting
    First-party data segmentation, multilingual creatives, and behavioral insights
  • Cross-Platform Campaign Execution
    Integrated activations across video, native, social, experiential, and branded environments
  • Cultural Moments & Heritage Campaigns
    Custom packages for Hispanic Heritage, Juneteenth, Lunar New Year, Pride Month, and more

OUR EDGE

  • Minority-led, mission-driven, and data-powered
  • Fluent in Spanish, English, and culture
  • Scaled reach with hyperlocal precision
  • Proudly collaborative with creators, publishers, and brands ready to lead with purpose

Where Multicultural Voices Build Brand Power

Contact me so I can learn more about multicultural marketing to reach my diverse and underserved audiences.

Contact Us

At Target, we love talking about marketing and media buying.
No matter where you are at in your marketing journey, we're here to help.

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