FOR IMMEDIATE RELEASE
Target Media Accelerates Growth with Appointment of Rebecca Allen as Director of Sales & Partnerships
Harrisburg, PA — September 23, 2025 – Target Media, a leading global innovation and growth media solutions company, announced today that Rebecca Allen has joined the organization as Director of Sales & Partnerships. Allen’s addition marks another significant step in Target Media’s expansion strategy following a series of recent leadership promotions designed to fuel innovation and growth.
In her new role, Allen will lead efforts to identify and develop new business opportunities, deepen strategic partnerships, and strengthen Target Media’s position across key verticals including travel, home services, retail, healthcare, and multicultural markets. She will report to Garey Bell, Chief Growth & Innovation Officer.
Allen brings over a decade of sales leadership and marketing strategy expertise, most recently as Sales Manager at Effectv (the Comcast Cable Advertising division), where she spearheaded cross-market sales initiatives, implemented data-driven strategies, and delivered substantial revenue growth. Known for her collaborative leadership and passion for team development, Allen excels at aligning client needs with powerful media solutions.
“Rebecca is joining us at a pivotal moment in our growth story,” said Garey Bell, Chief Growth & Innovation Officer at Target Media. “Her proven ability to drive results, inspire teams, and deliver measurable ROI for clients will be instrumental as we continue to scale and innovate. We are thrilled to welcome her to the Target Media team.”
Allen’s appointment underscores Target Media’s commitment to strengthening client partnerships, expanding its offerings, and continuing to deliver performance-driven solutions that engage audiences and generate measurable results.
About Target Media
An Independent Global Innovation and Growth Media Solutions Company
Target Media is a data-driven strategic planning and buying company headquartered in Harrisburg, PA. With 25+ years of experience, Target Media crafts smart, high-impact media strategies that fuel brand growth.
From traditional to emerging platforms, Target Media aligns brand messaging with target personas to deliver performance-driven campaigns. As a trusted partner to both legacy brands and disruptive start-ups, Target Media turns data into insight—and insight into action.
Fueled by collaboration and strategy, Target Media empowers clients with predictive analytics, real-time optimization, and media innovation that drives results.
Learn more at www.targetmediausa.com.
For media inquiries or more information, please contact:
Kyle Whisler, VP Support Services (kyle@targetmediausa.com)