FOR IMMEDIATE RELEASE
Target Media Appoints Melissa Lamothe as Senior Director of Integrated Media
Harrisburg, PA — January 06, 2026 – Target Media, a leading global innovation and growth media solutions company, announced today the appointment of Melissa Lamothe as Senior Director of Integrated Media, further strengthening the agency’s integrated media investment and execution capabilities. Lamothe will report to Garey Bell, Chief Growth & Innovation Officer, and will play a key role in advancing Target Media’s data-driven, performance-focused media solutions.
Lamothe brings more than 14 years of experience in media planning, project management, and strategic campaign execution across both traditional and digital channels. Throughout her career, she has delivered innovative media solutions that consistently meet and exceed client objectives, managing fully integrated campaigns for top-tier brands with a focus on brand awareness, customer acquisition, and measurable performance.
In her role at Target Media, Lamothe will be responsible for the planning, buying, optimization, and stewardship of paid media investments across the agency’s client portfolio. Her scope includes hands-on execution across programmatic, CTV/OTT, digital display, audio streaming, social platforms, and emerging media channels, ensuring disciplined investment decisions, operational excellence, and strong return on ad spend.
“Melissa’s combination of strategic insight and hands-on media investment expertise makes her a strong addition to our leadership team,” said Garey Bell, Chief Growth & Innovation Officer at Target Media. “She understands how to connect client objectives to smart media execution, and her leadership will help us continue to elevate how we deliver accountable, high-performing integrated media solutions.”
Lamothe is known for her innovative and collaborative leadership style, bringing new ideas to the table with a positive, solution-oriented mindset. Her ability to translate performance data into actionable insights and work seamlessly across internal teams and external partners aligns closely with Target Media’s commitment to engagement, accountability, and client growth.
Her appointment supports the continued expansion of Target Media’s Integrated Media division, reinforcing the agency’s position as a trusted partner for brands seeking measurable, results-driven media strategies.
About Target Media
An Independent Global Innovation and Growth Media Solutions Company
Target Media is a data-driven strategic planning and buying company headquartered in Harrisburg, PA. With 25+ years of experience, Target Media crafts smart, high-impact media strategies that fuel brand growth.
From traditional to emerging platforms, Target Media aligns brand messaging with target personas to deliver performance-driven campaigns. As a trusted partner to both legacy brands and disruptive start-ups, Target Media turns data into insight—and insight into action.
Fueled by collaboration and strategy, Target Media empowers clients with predictive analytics, real-time optimization, and media innovation that drives results.
Learn more at www.targetmediausa.com.
For media inquiries or more information, please contact:
Kyle Whisler, VP Media Services & Solutions (kyle@targetmediausa.com)