Executive Team


John Bowser
President/CEO
With over 20 years of valuable media experience and key positions including Senior Account Management to Business Strategy and Innovation, John leads the Target Media team with a customer/client first approach that is always focused on delivering value. From Traditional straight through to Digital and Emerging Media – John brings decades of experience as a marketing leader helping to strengthen a brand’s relationship with its desired persona to achieve optimal results! His experience ranges across all major categories, working with Finance, Retail/CPG, Education, Entertainment, Technology, Communications, Home Services and Automotive. John continues to lead the company’s direction and growth from a Regional, National and International strategic partnership perspective. His decades of experience as a proactive marketing strategist has provided numerous clients with the ability to build out effective media strategies and investments that continue to drive brand success and sustain growth!
- What do you want clients to know about you and your strengths?
- I understand the power of strategic partnerships and personal relationships throughout the media industry and why it’s important to show up and give it 100% every day to help our clients WIN!
- What motivates you to work hard?
- Knowing that we have an opportunity as a team to help our client partners impact their business in a positive way and help them achieve true engagement and optimal results with their target audience!
- How’d you get started in the industry?
- I began my career in the marketing department at Hershey Entertainment & Resorts working with Hershey Park, Arena/Stadium and Hershey Bears Hockey team.
- What’s 1-2 fun facts you want people to know?
- Brush with greatness – met Tom Brady when he was a backup QB at University of Michigan before he became the GOAT! I won the PA State High School Baseball Championship my Senior year of high school.


Garey Bell
VP Sales and Client Success
Garey brings over 20 years of invaluable sales expertise to Target Media. Having started his career in traditional publishing at powerhouse companies such as Conde Nast and American Express Publishing, he quickly realized that to help his clients remain successful, it was critical to become a subject matter expert across multiple disciplines, embracing the evolving world of ad tech and digital marketing. This pivot has allowed Garey to advise his clients on best practices ranging from brand health, consumer loyalty, performance marketing, and omnichannel strategy designed to drive ROI and profitability. Garey’s ability to listen and discover continues to make him a trusted advisor, always embracing a “client first” mentality.
- What do you want clients to know about you and your strengths?
- Relationships still matter! They are the backbone of any successful partnership. It allows for open communication, collaboration and trust, no matter what the objective at hand. We are an extension of their team.
- What motivates you to work hard?
- Creativity and innovation.
- What is your favorite parts of the job?
- The opportunity to create innovative, strategic and thought-provoking partnerships designed to help our clients problem solve.
- How did you get started in the industry?
- I worked for my father who owned a boutique advertising agency. I was tasked with overseeing all facets of the business from account management to media buying and strategy.
- What’s 1-2 fun facts you want people to know?
- I am a Dad to 18-year-old twins, a boy and a girl. I made a cameo on Real Housewives of Atlanta.


Linda Parrotta
Vice President Strategic Engagement
- What do you want clients to know about you and your strengths?
- Excellent listener, great at getting to the root cause and understanding what your ideal customer looks like.
- What motivates you to work hard?
- Results! I like to see the wins add up.
- What are your favorite parts of the job?
- Identifying your customer and then creating the proper strategy to reach them!
- How did you get started in the industry?
- Started my career as an admin assistant for the president of an ad agency, I was hooked from day one!
- What’s 1-2 fun facts you want people to know?
- I was a walk-on for the University of Florida Varsity Bowling team and I have been told I look like Joy Behar!


Dan Ametrano
Director, Media Buying & Strategy
Dan retains over 7 years of advertising experience. No matter if it’s working in traditional media, online, client-facing or behind the scenes, Dan’s leadership, work ethic, and desire to learn has helped him excel in learning the intricacies of advertising, media relations, and campaign performance. As Director of Media Strategy & Buying, Dan is responsible for strategizing, researching, implementing, and reconciling media campaigns in TV, Radio, OOH, Print, and Non-traditional outlets.
Dan is a proud graduate of the John L. Grove College of Business at Shippensburg University of Pennsylvania. There, Dan received his Bachelor of Science in Business Administration as a Marketing major.
- What do you want clients to know about you and your strengths?
- I always go to bat for the client and put their needs first when managing relationships with our media partners. It is my goal to make sure your target audience see your ads in the right place, at the right time, when it matters most to them.
- What motivates you to work hard?
- I love to compete and be part of a team. My goal is to have our clients and Target Media positively stand apart from the competition by doing my job better than anyone.
- What are your favorite parts of the job?
- Putting together a plan that is going to make a big splash for the client. Being responsible for generating that level of impact for our clients brings me fulfillment. My teammates at Target Media as I believe we have a great culture with the right people in the right seats.
- How’d you get started in the industry?
- It all started whenever I would watch the Super Bowl every year and rank the best commercials throughout the night. By the time I was 17 years old, I knew I wanted to work in advertising. It was just a matter of where and how.
- What’s 1-2 fun facts you want people to know?
- I love to fly! I’m willing to bet that there are not a lot of things more exhilarating than going Mach 2 at 40,000 feet in the air. I would most like to be remembered as a pillar of society that made everyone that knew me proud.


Kyle Whisler
VP Support Services
Kyle has vast national and international advertising and agency management experience. From chasing down media invoices, to VP Media Operations, to developing vertical-specific advertising networks, he has worn just about every agency hat. In his spare time over 25+ years, Kyle has worked with Fortune 500s, SMBs, governments, political candidates and issue/advocacy groups to build Traditional and Non-Traditional media plans to achieve communication goals. He graduated from the Indiana University of Pennsylvania with a B.S. Degree in Communications Media. Kyle is responsible for traditional and digital media research, media planning and placement and strategic planning.
- What do you want clients to know about you and your strengths?
- I have researched, planned and placed some sort of Traditional or Non-Traditional media in all U.S. and Canadian DMAs, and over 30 countries, including China. I have issues with the word “No” or “you can’t do that” in a business environment. If it is beneficial to achieving client or coworker goals, then it can be figured out.
- What motivates you to work hard?
- Self-motivated professional who enjoys working collaboratively with clients and coworkers to drive successful outcomes.
- What are your favorite parts of the job?
- Meeting, working and developing relationships with people from all over the world.
- How’d you get started in the industry?
- By accident. I was sent on a Graduate School Internship and within 5-minutes of sitting at a desk I was availing stations on behalf of an incumbent U.S. Senator. By end of day, I was offered a full-time media planning and buying position at an industry leading agency.
- What’s 1-2 fun facts you want people to know?
- I enjoy time well-spent with family, friends, and furry friends.