FOR IMMEDIATE RELEASE
Target Media Appoints Denise Kovaleski as Director of Market Development & Client Strategy, Announces Strategic Relationship with Adgorithm
HARRISBURG, PA — August 11, 2026 — Target Media, a leading integrated media and marketing solutions company, today announced the appointment of Denise Kovaleski as Director of Market Development & Client Strategy. The company also announced a strategic relationship with Adgorithm Agency, the boutique marketing consultancy founded by Kovaleski, creating expanded opportunities and enhanced marketing resources for clients of both organizations.
In her new role, Kovaleski will focus on driving new business growth by building strong client relationships and helping organizations find the right strategy for their goals. Working collaboratively with the company’s strategy, media investment, and other internal teams, she will help clients develop marketing strategies that deliver measurable business results.
The strategic relationship between Target Media and Adgorithm allows Adgorithm to remain an independent, founder-led marketing consultancy while expanding the capabilities available to its clients. By combining Adgorithm’s consultative business development expertise, regional market knowledge, and long-standing client relationships with Target Media’s national media planning, buying, analytics, creative, and digital marketing resources, both organizations are positioned to deliver greater value without changing the personalized relationships clients have come to expect.
“Denise has built an outstanding reputation for helping organizations grow through thoughtful strategy, meaningful relationships, and a consultative approach,” said Garey Bell, Chief Growth & Innovation Officer at Target Media. “Her experience, market knowledge, and ability to uncover opportunities make her a tremendous addition to our business development team. We’re equally excited about our strategic relationship with Adgorithm, which expands the expertise and resources available to clients of both organizations.”
Kovaleski brings nearly 30 years of experience spanning television production, campaign strategy, media sales, business development, and client strategy. Her career includes senior sales leadership roles with Comcast, where she earned President’s Club honors three times, before founding Adgorithm, a boutique marketing practice built on the philosophy that effective marketing begins with strategy before spend.
Throughout her career, she has become known for combining research-driven strategy with creative problem-solving while helping organizations uncover new opportunities and build lasting client partnerships. Her experience spans multiple industries, including healthcare, financial services, legal, automotive, retail, and home services, giving her a broad perspective on solving complex business challenges.
“I’m excited to join Target Media at a time of continued growth and innovation,” said Kovaleski. “I’ve always believed that successful marketing starts with understanding a client’s business before recommending solutions. This relationship allows me to continue serving my Adgorithm clients with the same personalized approach while providing access to an expanded team of specialists and broader marketing capabilities. Target Media and Adgorithm are working together to create additional opportunities and resources that ultimately benefit every client we serve.”
About Target Media
An Independent Global Innovation and Growth Media Solutions Company
Target Media is a data-driven strategic planning and buying company headquartered in Harrisburg, PA. With 30+ years of experience, Target Media delivers smart, high-impact media strategies that fuel brand growth.
From traditional to emerging platforms, Target Media aligns brand messaging with target personas to deliver performance-driven campaigns. As a trusted partner to both legacy brands and disruptive start-ups, Target Media turns data into insight—and insight into action.
Fueled by collaboration and strategy, Target Media empowers clients with predictive analytics, real-time optimization, and media innovation that drives results.
Learn more at www.targetmediausa.com.
Media Contact:
Kyle Whisler
VP Media Investment & Revenue Operations
Target Media
kyle@targetmediausa.com